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This year we decided to try a pop-up store full of dog-themed greeting cards, gifts for humans and a few essentials. Having never tried this before, we can tell you it's been quite the learning experience already.
Next holiday season we will start procuring products a little bit earlier, open the store earlier (October 1st would be ideal), and round out the selection of gifts and essentials.
All that to say, we have a pretty well rounded selection of greeting cards this year but everything else is falling short of our own expectations.